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Nutriment Teams Up With Ocado



Nutriment’s upward trajectory continues unabated in 2016 with the welcome news that Camberley’s best known pet food producer has just joined Ocado’s premium stable of pet food, providing a welcome ‘raw’ perspective with six of its core lines: Salmon, Chicken & Lamb, Beef, Turkey, Lamb and Chicken sitting alongside the new Laverstoke offer.

A close-knit partnership with one of the UKs most forward-thinking retailers provides perfect symmetry for Nutriment, a young, bustling, family- owned business that began life itself as an online, home delivery pet food pioneer, offering top-grade BARF recipes to today’s more conscientious pet food customer.

According to sales director, Peter Nicholas, ‘the timing for such a mutually beneficial partnership couldn’t have been better for our coming-of-age pet food operation. ‘We’re now at that point in our life when we needed to align with a forward-thinking retailer with a broad, nationwide reach. By working alongside such an esteemed online operator we saw a partner who could help us spread the raw story without compromising our commitment to a resurgent independent sector. ‘

This latest coming-of-age moment comes quick on the heels of forging enviable ties with Laverstoke Park Farm which has resulted in a brand new purpose-built facility, a new tier of ‘organic orientated’ pet food meals and a welcome foray into nutritionally indulgent pet treats.

Suzanne continues, ’I feel that ‘raw’s moment is now and the future success of superior, nutritiously-dense pet food rests with the likes of well-connected retailers like Ocado backing the right brands to take the raw story forwards, because still too many dogs are suffering in silence from bland, nutritionally vacant diets.

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